Lucas' Prominent Personality

I just ordered some nonsense from Amazon, and, when I checked out, it suggested what they call a 'pay phrase' which is mean to somehow ease me into the warm embrace of the novel that I may have ordered that much quicker, but it also seems to imply that I have multiple personality disorder, and that the 'prominent' one is the same one that has a credit card, internet access and burning desire for PG Woodehouse.
Also, I just googled 'Dabid Lynch,' and then couldn't remember why. Things are going well.